I came across this presentation by Guy Kawasaki (by way of Gerd Leonhard's Mediafuturist blog) on entrepreneurship. There are a lot of great info-nuggets here and it is well worth the time to view. The title of his talk is the "Art of the Start" in support of his book by the same name (which I have not read, but have added to my ever growing list).
I have been and am currently involved with a couple of different start-ups and many of his points really ring true for the issues even "low-dough" or "sweat equity" start-ups face. Entrepreneurship is a growing buzzword in academia and in the arts; the points made in this presentation apply to entrepreneurial endeavors of all kinds, whether it is a new company, a cross curriculum program or a new arts outreach program. Some of these type of programs are not necessarily after the money in people's pockets, but may be after people's attention, which in their case is the "currency" they are after.
Let me know what you think.